Advertising is an indispensable part of the marketing strategy of any
product or service. It can inform people about different products and services,
their utilities, cost and other requirements, and help us in making better purchases. For advertisers,
advertisements can help in attracting huge number of potential customers and
make positive impact about their products and services. A proper advertisement
has a great impact on the sales of the product and that is why companies spend
huge amount of money to make effective advertisements.
Publishing effective
advertisements on Print media is tricky than publishing them on digital media
like television ads and online advertisements. Print advertisements such as
newspaper ads, magazine ads, yellow pages ads etc. have to convey all the required information
of the product to the customers within
limited resources. One of the major issues on print advertisements is the advertisement
space. The advertisement has to give its information on the product within a
limited space and the advertisers have to spend more money on wider spaces to
increase their size of the advertisement. Also they have to focus on the size
of the fonts and the images that has to be printed within a confined space.
QR codes (abbreviated from Quick Response code) are much like bar codes, except they can
store a great deal of data and can provide virtually instant access to
supplementary brand content. These diminutive 2-D codes can store information
for a wide variety of things, from URL links, to geographic coordinates, texts
etc. This is the primary, and most overt, reason that advertisers are using
them. They can be used to supplement traditional ads. In this age of
multi-directional media interaction, QR codes seem to fit right in. They can
convert traditional one-way tangible advertisements, like billboards or print
ads, into interactive messages. Often, targets may be interested in an outdoor
or magazine advertisement, but forget it or are too lazy to take the time to
look it up. With QR codes, targets can simply scan the code and be given more
information.
Our
smart phone application is designed to give print advertisings a new method conveying
their information to the target audiences by using QR codes in their
advertisements. For the advertisers, they do not have to worry about the
confined spaces and their size of the advertisement. The customers will get
required information about the details the product, their promotions and their
services. They will also be informed of the stores and shops which are located
nearest to their home.
Project Description
Our application is developed as an Android app as well as an iPhone
application. The user can download and install the app from the Android market
or from the iPhone App Store. The application will provide the users the
opportunity to scan the QR code in a print advertisement and get relevant
information of the product. To do this, our application will process the QR
code, access the server of the advertiser and extract the required details from
the server. The user will then have the option to visit the website of the
advertiser or view more details on the advertisement from the application
itself. The application will categorize the prize details, new offers,
promotions and services of the product, if available. If the advertisement has
an address, the application will pin point the geo location of the shop using
Google Maps. Also, if the user is
interested in this advertisement, he can share it on social media or send the
advertisement to another Smartphone. Therefore, our Smartphone application will
help the advertiser to convey their product information very effectively within
a limited space at a low cost and it will also help the customers to learn and
engage more with their desired product.
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